Understand which stage of the funnel your visitors belong to
Posted: Sat Feb 22, 2025 6:45 am
After all, the goal here is to provide maximum value to your visitor. This way, they will feel comfortable and also encouraged to share their data with your company.
These two steps are key to any lead generation process within content planning:
Target them with more personalized content
Practically speaking, you don't greet your best friends the same way you interact with strangers.
Therefore, your company should also not target your first-time visitors in the same way as your loyal customers.
So take your target audience through the journey from visiting your website/article/posts for the first time to visiting your website/article/posts for the 12th time.
Funnel stages
A good practice is to identify the funnel stage your latvia mobile database target audience is at in the funnel:
Top (TOFU)
Middle (MOFU)
Bottom (BOFU)
This is an important question to answer. Only then will you know which content best serves each lead.
When your company shares BOFU content like “Buy Now” with someone who just read your first article, it can intimidate them. They may feel cornered and close your website. That means a potential lead lost.
Similarly, someone at BOFU shouldn’t be targeted with “learn more about.” Instead, they should be prompted with “Find the right plan for you” to close the deal.
Here are the steps you should follow to ensure you’re redirecting your customers to the right stage of the funnel:
Create content for each stage of the funnel
Create a hierarchy of your articles
In the introduction, mention if you think your audience should know something
If they should know something, then share the article that covers that information.
Finally, link the articles to the next stage of the funnel.
These points are strategic for your content planning. After all, it is through them that you can ensure that the right information reaches the right people.
These two steps are key to any lead generation process within content planning:
Target them with more personalized content
Practically speaking, you don't greet your best friends the same way you interact with strangers.
Therefore, your company should also not target your first-time visitors in the same way as your loyal customers.
So take your target audience through the journey from visiting your website/article/posts for the first time to visiting your website/article/posts for the 12th time.
Funnel stages
A good practice is to identify the funnel stage your latvia mobile database target audience is at in the funnel:
Top (TOFU)
Middle (MOFU)
Bottom (BOFU)
This is an important question to answer. Only then will you know which content best serves each lead.
When your company shares BOFU content like “Buy Now” with someone who just read your first article, it can intimidate them. They may feel cornered and close your website. That means a potential lead lost.
Similarly, someone at BOFU shouldn’t be targeted with “learn more about.” Instead, they should be prompted with “Find the right plan for you” to close the deal.
Here are the steps you should follow to ensure you’re redirecting your customers to the right stage of the funnel:
Create content for each stage of the funnel
Create a hierarchy of your articles
In the introduction, mention if you think your audience should know something
If they should know something, then share the article that covers that information.
Finally, link the articles to the next stage of the funnel.
These points are strategic for your content planning. After all, it is through them that you can ensure that the right information reaches the right people.