Driving search engine traffic through organic content is a great long-term investment.
However, sometimes your business needs a faster, more measurable form of ROI. This can be achieved through paid search advertising.
Related: Keyword vs. Content Search Intent
As a form of pay-per-click advertising, paid search ads appear at the top (and sometimes bottom) of SERPs.
This way, your brand stands out in a special way that is difficult to achieve otherwise.
Here’s a tip: Focus on creating landing pages, branded ad copy, and click-worthy headlines in your paid ads. This can steal traffic from SERP competitors, as well as drive business leads to your website.
6) Mobile marketing
More than ever, consumer behavior trends dictate that south africa mobile database companies must prioritize smartphones and tablets in their strategies.
Because mobile marketing means, first and foremost, fully responsive web design. It also involves optimizing your future content decisions to:
Count less text
Provide more visuals
Provide lots of clickable buttons. All seamlessly integrated directly into your web pages, emails, and social feeds
Learn more: Mobile Marketing: 3 trends that every company should follow
Mobile traffic also comprises the thousands of applications available to consumers.
Because they are all micro channels through which you can promote your business. Like podcasts, news aggregators, and even standalone branded apps.
7) Podcast
Following on from the previous topic, podcasting is a newer distribution method that has exploded in popularity.
Nowadays, the average smartphone user spends almost 4 hours a day using apps. So recording a podcast can put your company in front of these users. To do this, bet on platforms such as:
Apple Podcasts
Spotify
iTunes
Deezer, among others
Because podcasting gives your brand another forum to dive deeper into niche topics, interview industry experts, and interact with like-minded businesses and consumers.
Plus, it’s a great way to get your message across audibly, as listeners can enjoy your content while they’re driving, riding the train, working out, or cooking dinner.
So in every micro-moment, your company will be with them.