How to create a sales website ? If that's your question, you've come to the right place.
First of all, you need to know that having a professional sales website is easier than you think.
I know there are many doubts and you probably don't know exactly where to start.
So, stay with me until the end of this article as I will share with you a step-by-step guide on how to create a sales website for your company and how to promote your website.
In this article…
Why is having a sales website essential for your business?
How to Create a Sales Website – First Steps
1 – Define your website’s objectives
2 – Choose between your own website or Marketplace
3 – Register your domain
4 – Choose hosting for your website
5 – Choose the platform to create your website
6 – Define your website’s visual identity
7 – Create your website layout
8 – Have a responsive website
9 – Set up your online store, let’s create your sales website
10 – Choose payment and shipping methods
Create sales website promotion strategies
Optimize your website for search engines (SEO)
Content Marketing
Social media
Conclusion – How to create a sales website
Why is having a sales website essential for your business?
Being present on the internet is essential for any business that wants to stand out from the competition and increase its sales.
After all, people are increasingly present on the internet and are looking for more practicality and convenience every day.
In fact, having a professional website is one of the best sales and communication channels, because even when sales are not made online, the customer has access to important information about your company.
For example, contact details, social networks, address, products or services, among other information.
In fact, when people search for information about your company, product or services on the internet, who appears in the results: your company or your competitor?
If it is your competitor, know that your company does not exist for users who do not know your company.
In other words, users who could buy from you may have gone to your competitor, after all, they were the ones who appeared in Google searches.
So, even if it is not an online sales website , your company needs to have a website and be present in Google results.
how to create a sales website
How to Create a Sales Website – First Steps
Now let's take the first steps to create a sales website that converts.
1 – Define your website’s objectives
Having a website is very important for any business no matter its size or niche.
It is through this that people will have access to more information about your company, products and services.
You can have an institutional website, with the sole purpose of creating an online presence, increasing the visibility of your business and, consequently, sales.
Or have an online catalog and complete sales through WhatsApp, for example.
However, you can also sell online. In this case, your website will be an e-commerce site, and the structure of your website will need to have some features such as a secure shopping environment.
Furthermore, an online store needs to have a good management system. After all, you need to organize inventory, manage orders, track sales, and other essential features.
So, first of all you need to define the purpose of your website, to know exactly what type of website it will be.
When opting for e-commerce, before creating the website, you need to understand how the entire process behind it works.
Including shipping, transportation, reverse logistics in e-commerce and being prepared to deal with the entire structure.
But you have to start somewhere, right? So, let's define the objective of your website.
+ Read also – Types of websites: Find out which one is best for your company
2 – Choose between your own website or Marketplace
Now it's time to choose whether you're going to sell on a marketplace like Mercado Livre, for example, or whether you're going to create your own website.
Both have their pros and cons, as in any business. But it all depends on your marketing and sales strategy.
In my opinion, the best option is to set up your own e-commerce and not depend on the rules of a platform.
As I already mentioned, the website has other benefits, such as increasing visibility, generating credibility for the brand and winning new customers.
However, to have your own e-commerce, you will need to register a domain and have hosting, which I will explain in more detail later.
3 – Register your domain
The first step in creating your website is to register the do austria phone number data main, which is nothing more than the address of your website on the internet.
Companies generally use their own name, which conveys more trust to the customer.
Which can be .com or .com.br, like this: yourcompany.com or yourcompany.com.br.
But it is not always possible to create a domain with your company name. In this case, you can use an abbreviation or the company name as the type of service or niche.
The ideal is to check if the domain is available for registration, make a query and see if it is available >> domain search.
4 – Choose hosting for your website
In order for your website to appear when people type in your domain (URL), you need to have website hosting.
Which is nothing more than the place where your website files will be stored.
There are many website hosting options , so do some research and see which hosting is best for your project.
I have had access to some hosting services and the difference in quality of service is huge.
I recommend Hostinger or Hostgator, but if you ask me which is the best in my opinion, I will tell you that it is Hostinger.
WordPress website hosting - Hostinger
Click on the image and find out more!
Due to some features it has, among them is the charging, which is faster, which is essential.
Firstly, because no one waits for a website to load for a long time and also because loading influences Google ranking.
In both hosting plans, depending on the package you choose, you are entitled to a free domain for the first year.
So, before registering the domain, check the hosting.
To ensure the security of your website, it is important to install an SSL certificate. To learn more about how to do this, read our article on SSL Certificate
5 – Choose the platform to create your website
First of all, you can create a website completely free of charge. There are several platforms, but free platforms are limited and do not guarantee security, for example, they can crash with a peak in traffic, in addition to other restrictions.
How not to have your own domain, as you will have a subdomain of the platform, for example: yourcompany.blogspot.com or yourcompany.wordpress.com.br.
Which does not convey professionalism to your audience.
I use Wordpres.org, which is a free platform and is the most versatile for creating websites.