Along with your website analytics, other sources of insightful data include:
Posted: Sat Feb 22, 2025 7:12 am
In recent years, our society has created more data than in the entire history of the human race. So your company can use this quantitative information to color the picture you began to paint with market research.
Digital data provides insights that can significantly improve decision-making. After all, by exploring website analytics, drilling down into consumer demographics and online behavior patterns, you can see how consumers discover and engage with your website, as well as discover the keywords they use to find your business and product.
This level of data is vital to fully understanding how consumers perceive your brand and how they behave online, allowing you to effectively target marketing efforts to reach them.
Social media analysis;
Official statistics, studies and data from relevant industry publications;
Metrics and insights extracted from your CRM database .
3) Build Your Personas
Armed with research and data-driven consumer insights, you’ll venezuela mobile database be ready to build accurate personas. Using the following fields as a template, create a detailed picture of your key customer types.
Name
Naming your personas will give them life and make them relatable, helping you market to them. Including an image, even from a stock photo, helps to better personify them.
Occupation
Include as much detail as possible about your personas’ jobs and roles to gain a closer understanding of their needs and the pressures they face.
Function;
Organization;
Company size.
Key demographic information
The more you know about your personas, the better you can target your advertising. It will also help you in the next step of identifying their goals and challenges.
Age range;
Gender;
Salary/family income;
Current location: urban, suburban or rural;
Level of education or certification;
Family size.
Goals and challenges
What does your persona want out of life? What are their biggest frustrations? How can you help them achieve their goals and overcome their challenges? These insights will shape the language and design you use to engage with your target customer.
Digital data provides insights that can significantly improve decision-making. After all, by exploring website analytics, drilling down into consumer demographics and online behavior patterns, you can see how consumers discover and engage with your website, as well as discover the keywords they use to find your business and product.
This level of data is vital to fully understanding how consumers perceive your brand and how they behave online, allowing you to effectively target marketing efforts to reach them.
Social media analysis;
Official statistics, studies and data from relevant industry publications;
Metrics and insights extracted from your CRM database .
3) Build Your Personas
Armed with research and data-driven consumer insights, you’ll venezuela mobile database be ready to build accurate personas. Using the following fields as a template, create a detailed picture of your key customer types.
Name
Naming your personas will give them life and make them relatable, helping you market to them. Including an image, even from a stock photo, helps to better personify them.
Occupation
Include as much detail as possible about your personas’ jobs and roles to gain a closer understanding of their needs and the pressures they face.
Function;
Organization;
Company size.
Key demographic information
The more you know about your personas, the better you can target your advertising. It will also help you in the next step of identifying their goals and challenges.
Age range;
Gender;
Salary/family income;
Current location: urban, suburban or rural;
Level of education or certification;
Family size.
Goals and challenges
What does your persona want out of life? What are their biggest frustrations? How can you help them achieve their goals and overcome their challenges? These insights will shape the language and design you use to engage with your target customer.