This helps to define an effective content marketing strategy ready to generate more opportunities for the company.
Pillar 2 :
This may be the main obstacle to effective content marketing for B2B: companies do not provide a feedback channel for their leads.
That's why it's important to analyze your company's website Analytics data and check how many visitors are new and how many are returning.
Read also: Data in Digital Marketing: discover what makes your strategy successful
If the number of visitors is higher, this means that most people visit your content hub once and leave, without returning. This is something that usually happens when the site does not have retention mechanisms, such as a form for subscribing to a newsletter or blog, for example.
Pillar 3 : Engagement is essential for effective content marketing
All content your company produces has (or should have) a specific objective:
Help your lead identify their pain points
Educate about the solutions available on the market
Communicate a release
Show you how to get the best results from vietnam mobile database your product
Leverage authority status in the market, among others
So, to achieve these goals, you need to go beyond relevant content. So try to also work on good calls to action that direct your leads to the right actions.
Learn more: CTAs that work: 7 tips to revolutionize your business
Pillar 4 : dissemination channels
Creating relevant content is only half the solution to effective content marketing. That’s why you need to distribute that content across multiple channels. This includes:
Social media
It is important to create a global content distribution strategy by growing your social media networks.
Read also: The best B2B social networks to boost your business
Just make sure your target audience is present on these channels. That way your company doesn’t run the risk of wasting time and investment.