Objective will help you get your event to as many users as possible

[rUparaHmaN012]

The goal of campaigns with the “attendance” objective is not conversions, but reactions to events. The algorithm looks for users who are most likely to click “I’m interested.” Thanks to this, the event will be constantly reminded on the user’s personal profile. These reminders are very effective, as they are three times more likely to actually attend the event than when using a conversion campaign. In addition, the average cost per conversion for this type of PPC campaign is 24% lower. Unfortunately, the number of registrations is approximately half that of conversion campaigns.

If you create two campaigns with different purposes finland phone number data for one event, you will be able to achieve the main goal of obtaining registrations for your event, but at the same time keep the campaign effectiveness within acceptable limits thanks to cost-per-conversion optimization.

Promote an event on Facebook

Text and ad creative
The success rate obviously depends most on the advertising creative itself and the text that should convince users to visit your event. Here are some tips on how to do that.

Mention the date and location of the event not only in the text of the ad, but also in the headline.
Use quantitative information in your ad copy rather than qualitative information. For example: 8 bands playing at the concert is better than the best bands playing at the concert.
The text should include a clear call to action , as well as a CTA button.
Use photos that show the location of the event. This type of creative has a higher conversion rate than photos that only show people.
Try using a carousel creative (several alternating images). The carousel can attract more attention because it “moves.”
As with any type of advertising, you'll get the best results by continually evaluating your campaign and adjusting your creatives accordingly.