In March 2017, Facebook launched a beta version of its solution for attributing conversions to individual marketing channels, known as Facebook Attribution. Now, after almost two years of testing, Facebook Attribution is available in production for everyone.
The main advantage of Facebook Attribution is its new france phone number data machine learning-based attribution models, which should yield much more accurate and relevant results than the previously most commonly used “first touch” and “last touch” models. This useful tool uses the Facebook pixel and is available for free. It can work with advertising campaigns on Facebook, Instagram, Messenger and Audience Network.
Why is Facebook attribution important?
Clear statistics will help you learn how much each advertising platform contributed to the final conversion. You will find out which advertising channels are more profitable for you, and you can then direct a larger portion of your advertising budget to them.
Facebook attribution also includes new attribution models that, using artificial intelligence and machine learning, can more accurately reveal which advertising channels contributed more and which less to the final conversion.
The statistics then offer a clear graphical representation of individual traffic sources, so you can easily find out how many conversions came from PPC , how many from organic search, and how many from direct traffic, all data clearly divided by individual sources.
Facebook Attribution is now available to everyone
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