Why do social networks lead in local search?

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It is known that personal recommendations from family, friends or people you know have a much greater ability to persuade you to buy a product than any other advertising. When buying goods or services in your local area, personal recommendations are even the second most common reason for purchase.

When deciding whether to buy a product, a recommendation from someone you know is a key factor for more than 82 percent of customers, while only 39 percent of people make their decisions based on regular online advertising.

People are spending more and more time on greece phone number data social media, so it’s more natural for them to use local search here than to go to Google for it. And if they feel they can trust the results from a social network more, the choice is clear. Unlike Google, which hasn’t been very successful in the social network application, Facebook has successfully integrated features like reviews, maps, recommendations, and search into its platform, which were previously Google’s domain.

And it seems like these improvements are paying off. A recent study showed that two out of three Facebook users visit a local business page at least once a week.

Social networks

Facebook combines local search and recommendations
Facebook has introduced some changes that have dramatically changed the way people search on the social network . Facebook is trying to elevate its search functionality from a stripped-down version of Google to a full-fledged search experience that doesn't require users to leave the Facebook environment.

Facebook has made recommendations part of the newsfeed, making it easier to recommend to friends. If your friend recommends a business that is in Facebook's database, that business's profile will appear as part of their comment. When you click on this mini profile, you will be taken to the business's Facebook page.