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Tip: If you have an eCommerce website or you’re creating a landing page, you’ll likely want to use the name of your product as the main SEO keyword in your title. People searching for that keyword are likely ready to buy—leading to a greater number of conversions. Thinking about “search intent” (what people are trying to do or find as the result of a search) is important.
2. In Your Headings and Subheadings
As well as using your keyword in your blog post title, it’s a good idea to include it at least once in a heading or subheading in your post. (You can also use secondary keywords here—other keywords that you’re hoping the post will rank for, but that aren’t the primary keyword you’re targeting.)
Here’s how you might do that in a post on essay tips and tricks:
Title: 12 Essay Tips and Tricks to Increase Your Grade Immediately
Introduction
Heading: Before You Try These Essay Tips and Tricks, Do This
Heading: The Only 12 Essay Tips and Tricks You Need
Subheading: Tip 1…. (etc)
Main body of the post
Conclusion
3. Throughout Your Blog Post (Naturally)
If you’ve been around the blogging world for a long time (or you’ve just read some rather afghanistan phone number library SEO advice), you might have come across the idea of keyword density or even keyword stuffing.
Keyword density means making sure that your keyword takes up a certain percentage of your post—expressed as the ratio or percentage of the overall word count of the piece.
These days, just using the same keyword over and over again in your piece isn’t going to get it to rank well in Google. In fact, it’s likely to have the opposite effect: if you’re using your exact keyword too frequently, you might get penalized by Google.
So what should you do as part of a good on-page SEO strategy? Using your keyword once every 200–300 words is likely fine. You can use related keywords or variations on your keyword (like “essay strategies” for “essay tips and tricks”), too: Google is smart enough to understand these are strongly related to your primary keyword, and they’ll also help your piece to read naturally.
Need Catchy Blog Title Ideas?
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