Prioritize activities for which you have sufficient resources

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If you are about to make a major change to your website structure, such as switching to HTTPS, make sure you have enough resources for the task. This is not an easy task and can lead to many problems, which can even result in a loss of search engine rankings and a drop in traffic. There is nothing worse than when you or your employee tackles a website that is beyond their capabilities. Suddenly, you have a website that does not work and you are losing money. If you are not sure that you have the skills to complete the work you have started, it is better to postpone the task until you have a capable person available to bring it to perfection.

Modern SEO is a complex activity that few people iceland phone number data can effectively do on their own. If your employee or subcontractor to whom you want to delegate an important task is not available at the moment, it is better to wait with the solution rather than assigning the task to someone who does not have the skills to solve the problem .

Do SEO in line with your company's business goals
It sounds obvious, but it's not always the case. Especially in the case of external SEO agencies, the team focuses only on their part of the problem and does not realize that their activities will affect the functioning of the entire company. In a company, it is usually not just about search engine rankings and organic traffic. Other indicators, such as profit, are usually much more important.

Imagine that during an in-depth SEO analysis of your competitors, you discover keywords that are driving significant traffic to them. The obvious solution is to build quality content based on these keywords and capture that traffic for yourself. However, in some cases, publishing articles prematurely may not be in line with the overall company strategy. An example is publishing articles about winter clothing in July, even though the sale of this range will not start for another two months.