Using geographic targeting in PPC campaigns

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When looking at PPC advertising, we can easily get the impression that we can sell anywhere, anytime, and to anyone in the world. In the Adwords settings, you can easily choose whether you want to promote your products and services only in the Czech Republic, only in your immediate vicinity, or worldwide.
When looking at PPC advertising, we can easily get indonesia phone number data the impression that we can sell anywhere, anytime and to anyone in the world. In the Adwords settings, you can easily choose whether you want to promote your products and services only in the Czech Republic, only in your immediate vicinity, or all over the world. Just because you can reach potential customers anywhere in the world with PPC doesn't mean you should. Especially if your business is more focused locally.

Why choose location-based ad targeting?
If you are using PPC to promote a restaurant, car repair shop, craft or legal services or any other business that is focused on local customers, geo-targeting is one of the most important settings for PPC advertising . However, many owners do not use this option much and spend a lot of money unnecessarily due to poor geo-targeting of their ads. Some companies spend up to 90 percent of their advertising budget on clicks that do not lead to conversion because the potential customer lives too far away.

Depending on the uniqueness of your services, the conversion rate drops dramatically with increasing distance from your business. If you offer a service that is completely unique, people will be happy to come to you even from half the country, but if you run a car repair shop, for example,
there will probably be only minimal interest in your services beyond 20 kilometers, regardless of their quality.