What should you focus on in SEO in 2018?
Posted: Sat Feb 22, 2025 9:54 am
Search engine optimization is a very important part of your online strategy. But what should you focus on when it comes to SEO in 2018 to gain the most competitive advantage?
It’s only been a few weeks since the start of the new year. And if you haven’t started working on improving your website’s search rankings yet, now is the time! So let’s take a look at 3 tactics that will help boost your website’s rankings in 2018 and beyond.
Improve website loading speed
Google recently announced that starting in kenya phone number data June 2018, mobile page loading speed will be a very important ranking factor for mobile searches. Loading speed also has a significant impact on user experience. In short, the faster your site loads, the more visits you can expect, and the longer users are likely to stay on your site.
Even though loading speed is so important, there are still many websites that are not even close to meeting today's requirements. We recommend measuring the loading speed with several tools and if it is higher than 3 seconds, take measures to improve it. For example, compressing images, enabling browser caching, investing in powerful web hosting, eliminating plugins in Wordpress, etc. can help.
Link building
If you've been running a successful website for a while, you've probably received a lot of requests for links. Links are important. However, it's important to note that too many links can actually be harmful. So focus only on links that are relevant to your website's content.
Also, try to create a strong and recognized brand that users will be happy to refer to and that potential business partners will want to connect with. To strengthen your brand, we recommend, for example, creating profiles on social networks, regularly publishing interesting and attractive content, publishing articles in online media, etc.
It’s only been a few weeks since the start of the new year. And if you haven’t started working on improving your website’s search rankings yet, now is the time! So let’s take a look at 3 tactics that will help boost your website’s rankings in 2018 and beyond.
Improve website loading speed
Google recently announced that starting in kenya phone number data June 2018, mobile page loading speed will be a very important ranking factor for mobile searches. Loading speed also has a significant impact on user experience. In short, the faster your site loads, the more visits you can expect, and the longer users are likely to stay on your site.
Even though loading speed is so important, there are still many websites that are not even close to meeting today's requirements. We recommend measuring the loading speed with several tools and if it is higher than 3 seconds, take measures to improve it. For example, compressing images, enabling browser caching, investing in powerful web hosting, eliminating plugins in Wordpress, etc. can help.
Link building
If you've been running a successful website for a while, you've probably received a lot of requests for links. Links are important. However, it's important to note that too many links can actually be harmful. So focus only on links that are relevant to your website's content.
Also, try to create a strong and recognized brand that users will be happy to refer to and that potential business partners will want to connect with. To strengthen your brand, we recommend, for example, creating profiles on social networks, regularly publishing interesting and attractive content, publishing articles in online media, etc.