Another big advantage of PPC is visual product ads
Posted: Sat Feb 22, 2025 9:55 am
If you sell a product, Google allows you to create ads that will appear on Google Shopping . Individual products are offered with an image, which is missing in organic search, and therefore a higher click-through rate is possible.
Google Shopping
PPC advertising also allows for precise control over the budget. You can determine how much CZK you want to invest per day. Another great feature of paid advertising is the possibility of targeting. You can kuwait phone number data precisely determine what interests the target group should have, age, area they should be located in, gender, etc. Targeting is of course also possible based on keywords that your target group of users searches for.
A/B testing is also very easy to use with paid advertising . You can simply split the ads so that each one leads to a different landing page, for example, and you can easily track which variant works better.
SEO or PPC?
The question of whether SEO or PPC is better cannot be answered unequivocally. As mentioned above, SEO works in the long term, but the path to the desired results is much more demanding and longer. PPC advertising is also suitable for companies that do not yet have a built brand and need customers to quickly gain awareness of them. The option of launching PPC and SEO at the same time will bring you many benefits .
Google Shopping
PPC advertising also allows for precise control over the budget. You can determine how much CZK you want to invest per day. Another great feature of paid advertising is the possibility of targeting. You can kuwait phone number data precisely determine what interests the target group should have, age, area they should be located in, gender, etc. Targeting is of course also possible based on keywords that your target group of users searches for.
A/B testing is also very easy to use with paid advertising . You can simply split the ads so that each one leads to a different landing page, for example, and you can easily track which variant works better.
SEO or PPC?
The question of whether SEO or PPC is better cannot be answered unequivocally. As mentioned above, SEO works in the long term, but the path to the desired results is much more demanding and longer. PPC advertising is also suitable for companies that do not yet have a built brand and need customers to quickly gain awareness of them. The option of launching PPC and SEO at the same time will bring you many benefits .