Sales copy is essential for online stores because it transforms simple descriptions into persuasive messages, arousing desire and trust in the customer. Good copy connects emotionally, highlights product benefits and directs people to action, increasing conversions and building customer loyalty.
Using copy for sales is part of the daily routine of those who have an online store. Simply put, copy is the text developed to convince the reader to take a certain action, such as making a purchase or signing up for a newsletter, for example.
Sales copy techniques range from mental triggers to more specific techniques for positioning pages in search engines, and are essential for the success of your online store.
By the end of this article, you will have learned with us how to write copy that converts to sell your products and services online! Let’s go!
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Sales copy: what is it and where can it be used?
How to write high-converting sales copy: 6 tips
5 copywriting methods for sales
Is it worth using ready-made sales copy?
6 examples of inspiring sales copy
My copy isn't converting. What now?
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Sales copy: what is it and where can it be used?
To learn everything, let's start from the beginning: copy china phone number data for sales is nothing more than the process of writing persuasive and convincing texts with the aim of promoting a product, service or idea.
The ultimate goal that a well-written and structured copy aims to achieve is for the reader to take an action. This could be purchasing a product, filling out a form, completing a review, etc.
In the case of sales copy, we want the person to buy the product or service. And that’s what we’ll talk about here.
Sales copy comes from Copywriting, an English term referring to the production of persuasive texts. In fact, writing sales copy works well on landing pages , marketing emails, product descriptions in e-commerce, among other points of contact with the consumer.
How to write high-converting sales copy: 6 tips
If you think that writing sales copy for your online store simply involves describing the products and including a “buy now” message, you have a lot of work ahead of you!
When creating a sales copy, it is important to understand the target audience of the online store , know the needs, desires and pains of these people, and adapt the language and tone of voice according to the customer profile.
Furthermore, the copy must be clear, direct and convincing, conveying a persuasive message that impacts readers and helps in decision-making.
There are 6 widely used techniques for writing sales copy that work. See the details of each one below:
1. Mental triggers
These are impactful phrases and terms that generate a type of trigger in the reader. The most common are:
Scarcity: Indicating that there is a limited quantity of products available or that the offer is for a limited time. For example: “Offer valid today only! Last units available!”
Urgency: Create a sense of urgency to motivate your audience to take immediate action. For example: “Buy now and take advantage of this exclusive limited-time offer!”
Reciprocity: Offering something of value for free, creating a feeling of reciprocity in the audience. Example: “Download our exclusive e-book for free!”
Curiosity: Arouse the audience’s curiosity, making them want to know more about the product or service. Example: “Find out how this product changed our customers’ lives!”
Guarantee: Offer a solid and secure guarantee to convey confidence to the public. Example: “Satisfaction guaranteed or your money back!”
Exclusivity: Highlight that the offer is exclusive and not available elsewhere. Example: “Only for purchases on the official website!”
2. Storytelling
Along with branding , storytelling is one of the most important points when developing sales copy for your store.
Storytelling is the action of telling the story of the product or service, or the brand as a whole, in a structured way, with emotional appeals and that generates a connection with the target audience.
For example: if your store specializes in handmade bikinis, the storytelling of your products can talk about how each product is unique, “designed and developed by professionals who are passionate about the beauty of real bodies”.
After telling the story behind each production, you invite the person reading to “experience the experience of having an exclusively produced product”. And now you have your copy for selling bikinis!