Before you start a company blog
Posted: Sat Feb 22, 2025 10:37 am
Running a company blog requires a solid plan and adherence to it. Although it may be informal, it should reflect a defined strategy set at the initial stage. Before launching a blog, it is a good idea to answer these questions:
Who are my readers? Who am I writing for? Who do I want to reach? Is it employees, customers or the general public? What is the target group of the blog?
What style will I use to write my blog? What topics will I cover? How will I engage readers? How will I engage them?
How often will I post? How and when will I malta phone number data communicate with readers through discussion?
How will I bring visitors to my blog? What will be the blog's positioning in the context of the website, e-shop, social networks, emailing and other channels?
Why have a company blog?
At the beginning, we talked about how it wouldn't be an easy path, but it would be worth it. If you still have doubts, here are 5 basic reasons to have a company blog.
It is an important communication tool - not only with customers, but also with employees, business partners, industry authorities, important institutions, etc.
It represents a space for discussion, allowing you to better know and understand your customers.
It strengthens the brand and credibility of the company, increases customer loyalty. It gives room for personalization of the company and the corporate story.
It is a source of traffic and new customers. It expands key phrases that bring new visitors to the website.
Thanks to quality content and traffic, it strengthens positions in search engines and has a positive effect on SEO .
Who are my readers? Who am I writing for? Who do I want to reach? Is it employees, customers or the general public? What is the target group of the blog?
What style will I use to write my blog? What topics will I cover? How will I engage readers? How will I engage them?
How often will I post? How and when will I malta phone number data communicate with readers through discussion?
How will I bring visitors to my blog? What will be the blog's positioning in the context of the website, e-shop, social networks, emailing and other channels?
Why have a company blog?
At the beginning, we talked about how it wouldn't be an easy path, but it would be worth it. If you still have doubts, here are 5 basic reasons to have a company blog.
It is an important communication tool - not only with customers, but also with employees, business partners, industry authorities, important institutions, etc.
It represents a space for discussion, allowing you to better know and understand your customers.
It strengthens the brand and credibility of the company, increases customer loyalty. It gives room for personalization of the company and the corporate story.
It is a source of traffic and new customers. It expands key phrases that bring new visitors to the website.
Thanks to quality content and traffic, it strengthens positions in search engines and has a positive effect on SEO .