Now that you have a better understanding of what role AI can play in the sales process and what kinds of AI technology you can leverage, it’s time to get more specific. Let’s take a look at the various AI uses within the department so that you can best identify which ones can be of most benefit to your company.
10 Game-Changing AI in Sales Uses 1. Data Input Automation
One of the primary uses of artificial intelligence in the sales process is for automating data entry. Typically, sales reps spend a lot of time on low-value activities like admin work and entering meeting or email notes into the CRM platform. Well, with AI, that no longer has to be the case.
AI can automatically track communications, croatia mobile database appointments, and other sales initiatives to then sync all the relevant data from various sources into the CRM for effective relationship management. Thus, relieving sales agents from tedious, manual work and letting them focus on high-value tasks.
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2. Lead Scoring
Another major AI in sales use concerns lead scoring. As any sales rep knows, it can be difficult to identify which lead is worth your time and should be prioritized over others. Typically, it’s only determined based on each agent’s gut instinct which comes from years of experience.
Once again, AI can come to the rescue here. With the help of machine learning solutions and predictive analytics, elements like historical data and social media activity can be leveraged to rank high-value leads that are likely to make a purchase.
Thus, if you’ve got good lead generation processes in place but your team struggles to determine who to focus on first — it might be time to consider turning to AI. It will quickly simplify your agents’ work processes and systematize everything that’s got to do with lead scoring.