How to sell your software? – Create and sell digital products

[shukla7789]

How to sell your software? Do you know how to do it? Designing the perfect software is only part of the job, which brings you closer to the most tangible benefits. The hard part is selling the product. We have collected several tips on how to sell your software, regardless of whether the product is aimed at a large corporate client or will be sold as a SaaS service.

How to sell your software? – index:
Solve this specific problem
Find your client
Establish contact with the customer
Respect your customers’ time
Share a free trial
Get reviews
Remember customer service
Sell ​​your software – summary
Solve this specific problem
Your potential customers need to see that you understand their pain point. Convince them that your product will solve their problems and make their lives easier. Showcase the unique value of your software and australia whatsapp number database what sets it apart from your competitors. Don’t make your customers guess why your product is so unique, but tell them about it from the start.

To better present the features of your offering, you may be tempted to create a comparison table. This way, you will highlight all the benefits related to your product – the benefits that should be considered by customers during the decision-making process.

Find your client
Once you know everything about your product, you need to decide who you want to reach with that information. You’ve probably heard the term target audience before. Defining customer profiles should help you narrow down your vision and reach your target audience. Determine the age, location, challenges, job titles, and life goals of your target customers. You can create a persona yourself – if you’re not sure how to do this, try our free template.

How to sell your software?
Establish contact with the customer
Once you know who your potential customer is, try to establish contact. Ask yourself what kind of media your potential customer uses and become active there to make your presence known. Don’t act blindly! Create a marketing plan that allows you to use all available resources. Think about what kind of websites your potential customers visit. These could be:

Websites – If your customers read specific blogs or services, such as publishers, they might share your expert article that contains the link to your software.
Online forums – instead of trying to sell your product directly, interact with customers and see what kind of problems they have, offering your help.
Social Media – If your customers spend their free time browsing Instagram, LinkedIn and other social media portals, use these media to build awareness about your brand by creating profiles or purchasing paid ads.
SEO and paid advertising – your customers are searching for answers to important and valid questions on internet browsers. Do everything you can to ensure that your website appears at the top of search results or allocate funds for a paid campaign. Ask yourself, which browser is most popular among your customers: Google, Bing, Yahoo or something else?
Create your blog – regularly publishing valuable content should help you increase traffic to your website. Additionally, you can offer some of the content or discounts in exchange for signing up to your newsletter. This should help you build an email database of potential customers. Then you can keep in touch with your customers via email.
Respect your customers’ time
When you meet your potential client, you can’t waste the time they’ve decided to spend with you and your product. In the case of business clients, you should schedule a meeting well in advance. Prepare with a presentation of your product and listen carefully to your client’s questions. Then, present the features of your solutions and, most importantly, keep the meeting short. Also, remember to be punctual.

Internet users, who are your potential customers, also don’t like to waste time. They will visit your website to learn about your offer. Make sure your description is specific and accurate. Remember to write about all the necessary functions, benefits, parameters, and requirements. Add images and screenshots, and if possible, a video that shows how your software works or a short guide.

Share a free trial
You can’t convince some users by presenting them with a well-written product description or a demo video. Some of them need to try out the software to decide if it’s worth the price. Instead of offering a 30-day free trial, you can decide to apply the freemium model to your sales strategy. In this case, users have unlimited access to the basic version of the product, but to use advanced features, they have to pay an extra fee.