Being where your customers are: this is the dream of anyone who starts an online business. After all, thriving in e-commerce goes beyond having an online store and also includes knowing how to adapt to sales channels and using them in the best possible way.
It's not an easy task. You need to know your target audience, understand your sales channels, develop a strategy and monitor results. And you're in the right place for that.
In this article, you will understand exactly what sales channels are, what the main ones are, how to choose the best ones for your brand and, most importantly, which metrics to monitor to make sure your business is achieving good results. Enjoy your reading!
What are sales channels?
Types of sales channels for e-commerce
What are the best sales channels in e-commerce?
How do I choose sales channels for my store?
9 tips for managing sales channels in e-commerce
When to diversify sales channels?
7 metrics to track the success of sales channels
Complete sales channels? Yampi has
What are sales channels?
Sales channels are the means by which a company distributes and markets its products or services. In other words, social media, WhatsApp, online stores , physical stores, telephone, email, advertisements, marketplaces : all of these are sales channels.
Furthermore, it involves strategies such as direct sales to consumers, partnerships with retailers and wholesalers, online presence through e-commerce , catalog sales, franchises, telesales, among others.
Therefore, the choice of channels should be influenced by factors such as the type of product, target audience, competition and type of logistics you practice in your business. It is very common – and even recommended – for companies to adopt a combination of channels to achieve a broad presence and meet the diverse needs of consumers.
How important are sales channels for online stores?
If you have any doubts about the importance of having multiple sales channels, know that this attitude brings a series of essential benefits.
By leveraging different channels, such as their own online stores, marketplaces and social media, brands can significantly expand their reach, reaching a more diverse audience . This not only increases visibility, but also creates opportunities for conversions, as consumers may discover the company on one channel and make purchases on another.
Furthermore, audience diversification is a strategic advantage of sales channels. After all, each channel attracts a specific group of consumers, allowing e-commerce to adapt to different preferences and purchasing behaviors.
One of the biggest advantages is increased sales: being present on multiple channels offers more points of contact with potential customers, increasing the chances of closing deals.
But there is much more than meets the eye, there are benefits to diversifying sales channels that go beyond tangible goals.
Adapting to customer preferences is one of them, since, by indonesia phone number data offering a variety of purchasing channels, e-commerce gives consumers the freedom to choose the method that best aligns with their individual preferences.
In other words, this means a more fluid and integrated shopping experience with interaction between different sales channels.
Types of sales channels for e-commerce
Now it’s time to learn about the main sales channels for those who have an online store. After all, to have a successful brand, it’s essential to be aware of the channels that can bring more online sales to your business and bring you closer to your customers.
Therefore, we have separated here several types of fundamental sales channels for e-commerce, addressing how each one contributes to visibility, audience diversification and operational efficiency, crucial elements for growth and competitiveness in the digital environment.
Types of online sales channels
Before choosing the sales channels that best suit your brand, get to know each one and discover their advantages and, most importantly, challenges. After all, different channels also imply different products, audiences and strategies.
Online Store
One of the first things consumers look for when they are discovering a brand is the official website. When it comes to e-commerce, it is impossible to ensure a good online presence and make sales without an online store.
After all, having your own e-commerce site gives you full control over your brand, allowing you to customize the user experience, from browsing to checkout . In addition, having an e-commerce platform is essential for building your brand identity and fostering customer loyalty.