How to sell on Instagram?
Posted: Tue Dec 24, 2024 6:34 am
Selling products on social media has become a popular phenomenon recently. One of the most popular portals of this type is Instagram. Why should you consider this sales channel? How to sell on Instagram? If you are thinking about trying this type of platform to expand your sales operations and would like to know the tricks of the trade, keep reading.
Selling on Instagram – index:
Why should you sell on Instagram?
How to create a store on Instagram?
Product marking
What advertising opportunities does Instagram offer?
What can't be sold on Instagram?
Why should you sell on Instagram?
There are currently 1 billion monthly active users on Instagram worldwide . The engagement rate is 2.2% — compared to 0.22% on Facebook. The most active age group is 18-34 years old . By gender, the percentage is more or bolivia whatsapp number database equally distributed — 52% of users are women, 48% are men.
How to create a store on Instagram?
An Instagram store works similarly to a Facebook store. The whole process involves creating a dedicated tab for your business profile. Users who access this profile will see an additional “ View Store ” button. This will redirect them to the store, where they can view the assortment. When you click on a specific product, you will see a “ View on Website ” button, which will take you to the product listing in the online store.
Setting up an Instagram shop is free. However, to do so, you must meet the following requirements:
The Instagram account must be in an available market ,
The company must have an eligible product ,
The company must comply with the Seller Agreement and the Eligibility Requirements to Trade ,
The company owns a website domain – the website will be used for sales,
The Instagram app is up to date ,
The company profile has a business account status ,
The company has a Facebook page that will be linked to the Instagram account,
The Instagram business account has been linked to a product catalog available on Facebook Catalog Manager or a partner e-commerce platform such as Shopify,
The account has been verified — this may take a few days,
A verified account allows you to activate the “ Purchases ” feature .
Product marking
You can tag products in your posts and InstaStories. When you click on one of these tags, your customers will be taken directly to the product tab in the store.
To tag a product in a post , you need to:
upload a photo
before publishing, select “ Add photo ”,
add a description,
choose “ Mark product ”,
tap on the photo,
search for a product,
select the desired product,
press “ Done ”,
press “ Next ”,
click on “ Share ”.
selling on instagram
If you'd like to add a shopping sticker , select an image, but before posting:
tap on the sticker icon, which is visible in the top right corner,
select the product sticker on the tray,
select the product to be highlighted in the catalog,
place the product sticker where it will appear on the list,
the text color of the product sticker can be changed by tapping on the sticker,
share the relationship.
What advertising opportunities does Instagram offer?
Instagram — as part of the Facebook advertising ecosystem — uses the same advanced advertising tools. This means that campaigns can be set up, run, and monitored through Facebook’s Ads Manager (so to run ads on Instagram, you need a Facebook Page).
Everything is similar, in fact: just set up your target audience, audience, and ad format in Ads Manager, set a budget, and specify an impression time. When your ad is approved and ready to run, the system will send you an automatic notification.
Instagram offers many advertising options:
Stories Ads
Advertisements in the form of photos
Video Ads
Carousel Ads
Advertisements in the form of collections
Ads in the “Explore” section
IGTV Ads
Product Ads on Instagram
Each ad type serves different business purposes and has different call-to-action (CTA) options.
What can't be sold on Instagram?
The list of prohibited materials for sale is the same as Facebook's. Among other things, you cannot sell: animals, alcohol, weapons, medical products, etc. The full list is available at this link .
Selling on Instagram – index:
Why should you sell on Instagram?
How to create a store on Instagram?
Product marking
What advertising opportunities does Instagram offer?
What can't be sold on Instagram?
Why should you sell on Instagram?
There are currently 1 billion monthly active users on Instagram worldwide . The engagement rate is 2.2% — compared to 0.22% on Facebook. The most active age group is 18-34 years old . By gender, the percentage is more or bolivia whatsapp number database equally distributed — 52% of users are women, 48% are men.
How to create a store on Instagram?
An Instagram store works similarly to a Facebook store. The whole process involves creating a dedicated tab for your business profile. Users who access this profile will see an additional “ View Store ” button. This will redirect them to the store, where they can view the assortment. When you click on a specific product, you will see a “ View on Website ” button, which will take you to the product listing in the online store.
Setting up an Instagram shop is free. However, to do so, you must meet the following requirements:
The Instagram account must be in an available market ,
The company must have an eligible product ,
The company must comply with the Seller Agreement and the Eligibility Requirements to Trade ,
The company owns a website domain – the website will be used for sales,
The Instagram app is up to date ,
The company profile has a business account status ,
The company has a Facebook page that will be linked to the Instagram account,
The Instagram business account has been linked to a product catalog available on Facebook Catalog Manager or a partner e-commerce platform such as Shopify,
The account has been verified — this may take a few days,
A verified account allows you to activate the “ Purchases ” feature .
Product marking
You can tag products in your posts and InstaStories. When you click on one of these tags, your customers will be taken directly to the product tab in the store.
To tag a product in a post , you need to:
upload a photo
before publishing, select “ Add photo ”,
add a description,
choose “ Mark product ”,
tap on the photo,
search for a product,
select the desired product,
press “ Done ”,
press “ Next ”,
click on “ Share ”.
selling on instagram
If you'd like to add a shopping sticker , select an image, but before posting:
tap on the sticker icon, which is visible in the top right corner,
select the product sticker on the tray,
select the product to be highlighted in the catalog,
place the product sticker where it will appear on the list,
the text color of the product sticker can be changed by tapping on the sticker,
share the relationship.
What advertising opportunities does Instagram offer?
Instagram — as part of the Facebook advertising ecosystem — uses the same advanced advertising tools. This means that campaigns can be set up, run, and monitored through Facebook’s Ads Manager (so to run ads on Instagram, you need a Facebook Page).
Everything is similar, in fact: just set up your target audience, audience, and ad format in Ads Manager, set a budget, and specify an impression time. When your ad is approved and ready to run, the system will send you an automatic notification.
Instagram offers many advertising options:
Stories Ads
Advertisements in the form of photos
Video Ads
Carousel Ads
Advertisements in the form of collections
Ads in the “Explore” section
IGTV Ads
Product Ads on Instagram
Each ad type serves different business purposes and has different call-to-action (CTA) options.
What can't be sold on Instagram?
The list of prohibited materials for sale is the same as Facebook's. Among other things, you cannot sell: animals, alcohol, weapons, medical products, etc. The full list is available at this link .