However, some SEO experts believe that nofollow links still have some effect (just not as much) and that having several nofollow backlinks helps you have a more natural backlink profile in Google’s eyes.
2. Your Anchor Text Matters
Anchor text is the word, phrase, or sentence to which your link is attached (or “anchored”). For instance, here’s a link to my post on how to name a blog. As you can see, the anchor text there is “how to name a blog”.
When other people link to your blog, they’ll usually choose the anchor text. That’s fine: in most cases, they’ll choose something logical related to your page’s topic (which is helpful for Google).
If you get to choose your anchor text, perhaps in a guest post bio, it’s best practice to:
Choose anchor text that describes the page. Don’t use “click here to find out more;” instead, try something like “check out my blogging tips on RyRob.com.”
Vary the anchor text you use. Don’t always use the same words or phrases to link to a particular page: this looks like an unnatural backlink profile to Google.
3. Search Engines Want to See a “Natural” Backlink Profile
I’ve mentioned “natural” and “unnatural” backlink profiles several times—so what exactly argentina phone number library that mean?
Google doesn’t want bloggers to engage in shady practices like buying backlinks or carrying out link exchanges (because those links aren’t earned). These are sometimes called “black hat” SEO (vs. “white hat” SEO, where bloggers are earning links ethically).
A “natural” backlink profile includes lots of different links from different sites across a period. Those links shouldn’t just come from huge, high-profile sites but from blogs and social media platforms like LinkedIn, Twitter, Facebook, Pinterest, niche sites, etc.
An “unnatural” backlink profile might only include backlinks from massive sites or have many links in a very short period.
In general, when building backlinks, use various methods and techniques that help you naturally attract links (like creating amazing content). Don’t pay for links—Google has algorithms to detect this, and they may well penalize you.
4. Some Links Will Be Naturally Lost Over Time
One of the frustrating things about building backlinks is that you might put in a ton of hard work… only to find that your backlinks have vanished.
This is just the nature of the internet. Some bloggers give up on blogging—and once their site vanishes, so do the backlinks that you previously had from them. Other bloggers might delete content that’s no longer on-brand or relevant for them—meaning you lose any backlinks from that content.
Backlinks can even be “poached” from you by other sites. If they have a better resource than yours, they might ask sites to link to them instead. (Don’t worry—you can use this technique too.)
However, some SEO experts believe that
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