Keep your email design clean and readable

[Jahangir655]

Limit yourself to a maximum of three fonts to keep your message clean and visually appealing.

Use web-safe fonts between 10 and 12 points to ensure your email is readable on all devices and email clients.

Take inspiration from the example below from Greenhouse, a recruitment SaaS company, which uses only two fonts in its email design. This prevents readers from being distracted by the style and allows them to focus on the content.

Morden Recruiter

Image via Reallygoodemails

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Types of Email Marketing Campaigns
Email marketing campaigns require careful planning and thoughtful botim database execution. Experimenting with different types of email marketing campaigns requires diversification.

Here are some of the most effective email marketing campaigns people use to promote their businesses:

Welcome Emails : A welcome email is the first communication you send to new subscribers, setting the tone for your relationship. It should express your gratitude for their subscription and give them a glimpse of what they can expect from your brand.
Monthly newsletters : These are a great way to inform your audience about company updates, industry news, and interesting content. They help maintain engagement and foster a sense of community among your followers.
Promotional email campaigns : These emails highlight special offers, discounts, or new products. These campaigns aim to generate immediate sales and encourage subscribers to take action.
Seasonal email campaigns : Seasonal campaigns capitalize on holidays or specific times of the year to promote relevant products or services. These emails create a sense of urgency and excitement, motivating subscribers to make purchases.
Transactional emails : Specific actions, such as order confirmations or shipping notifications, trigger transactional emails. They provide essential information and enhance the customer experience.
Educational Emails : These emails offer valuable information, tips, or how-to guides related to your products or services to position your brand as an authority and help build trust with your audience.