Crisis Management: 6 Tips to Help Your Restaurant in a Crisis

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Crisis management in a restaurant is a task that requires dedication and resilience. Times of crisis demand even more of the skills and adaptability of managers.

Whether economic crises, natural disasters or internal problems, each adverse situation requires a specific strategic approach to minimize negative impacts and ensure business continuity.

In this article, we present 6 tips to help your restaurant face a crisis in a variety of ways, from using government benefits to adapting your business model.

Here are six tips to help your restaurant face a crisis!

Index
6 tips to help manage a crisis in a restaurant
Make use of the benefits provided by the government
Communicate with your customers and employees
Centralize and automate your delivery service, managing all your brazil whatsapp number database with Cardápio Web
Adapt your business model to crisis management in the restaurant
Strictly control cash flow
Invest in digital marketing
Plan ahead to deal with restaurant crisis management
6 tips to help manage a crisis in a restaurant

6 tips to help manage a crisis in a restaurant
Make use of the benefits provided by the government
The government often introduces economic support measures in times of crisis management in the restaurant industry. Knowing these measures and integrating them into your restaurant’s strategic financial planning can be essential.

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Advancement of individual vacations : provisional measure 927/2020 allows the advancement of vacations for employees who have not yet completed the acquisition period. In addition, the vacation bonus can be extended until December 20.
FGTS extension : companies can extend the FGTS collection for up to three months, alleviating the tax burden.
Reduction of working hours and wages : it is possible to reduce working hours and wages with assistance and supplementation from the government.
Temporary suspension of employment contracts : companies can suspend employment contracts for up to two months, transferring responsibility for remuneration to the government.
Extension of federal taxes in Simples Nacional : companies in Simples Nacional can extend federal taxes.
Reduction of contributions to the S System : the rates for the S System were reduced by 50% for three months, reducing the contribution to the INSS.
Release of credit for payroll financing : BNDES offers special financing for paying companies' payroll.
Communicate with your customers and employees
Transparent communication is key during a crisis. Keep your customers and employees informed about the steps you are taking to ensure safety and service continuity.

Information : Use all available channels (social media, website, email) to provide updated information on opening hours, menu changes and safety measures.
Listen and respond : Keep an open channel for feedback. This can help you identify issues quickly and adjust your strategies as needed.
Adapt your business model to crisis management in the restaurant
Adapt your business model to meet the new needs and restrictions imposed by the crisis.

Delivery and Takeaway : If table service is restricted, invest in delivery and takeaway. Offer online ordering options and ensure that delivery processes are safe.
Partnerships and collaborations : Consider partnering with other local businesses to offer combo packages or special promotions.
Strictly control cash flow
Managing cash flow carefully and with control is the most important thing for survival in times of crisis. Review all expenses and find ways to cut costs without compromising the quality of service.

Negotiate with suppliers : look for better payment terms and discounts on bulk purchases.
Review contracts : Analyze rental and service contracts and try to renegotiate more favorable terms.
Prioritize payments : Prioritize paying essential bills, such as salaries and critical suppliers.
Invest in digital marketing
Digital marketing can be a way to attract customers and keep your restaurant relevant during a crisis.

Social Media : Use social media to connect with your customers. Post regularly about updates, promotions, and stories about your restaurant.
Online Promotions : Offer exclusive discounts and promotions for online orders.
Email Campaigns : Keep your customers informed and engaged through well-planned email campaigns.
Plan ahead to deal with restaurant crisis management
While dealing with the current crisis, it’s also important to think about the future. Create a recovery plan for when the situation improves.

Analyze performance : Review the actions taken during the crisis and evaluate what worked and what didn’t.
Return strategies : Develop strategies to gradually resume normal operations as restrictions are lifted.
Team training : Invest in ongoing training for your team to ensure they are ready to meet new demands and challenges.
Crisis management requires planning and flexibility, taking advantage of government benefits, adapting the business model, controlling cash flow , investing in digital marketing and planning for the future are essential steps to help your restaurant overcome difficult times.

Good restaurant management is one of the most necessary components for the success and operation of any establishment and delivery service.

Using a management system, such as Menu Web, can provide a significant advantage.

After all, with Cardápio Web, you centralize your restaurant's crisis management, professionalizing your operations and boosting your competitiveness in the market.