As you’re sifting through opportunities,

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As you’re sifting through opportunities, I recommend creating a Google Spreadsheet to add & keep track of interesting postings. Continue updating the status of your blogger outreach efforts so you’re able to see how well your cold email outreach performs over time.

Important: Before applying to any of these opportunities directly through the job posting websites, PLEASE pause right here. If you click that apply button and upload your LinkedIn profile, you just become another drop in the bucket—that’s not how you get noticed.

Let’s talk about getting your cold email right in front of the decision-maker.

2. Finding Your Ideal Point of Contact.
Write Cold Email Freelancers Ryan Robinson ryrob finding clients
When I’m trying to land a new freelance client, I don’t want to spend time convincing a gatekeeper on the company’s HR or recruiting team that I’d be the best for the job—I’m going straight to the person who’s going to be in control of the hiring decision.

Sure, the HR gatekeepers probably have criteria they know to look for, but that leaves too much up to chance.

I want to cold email pitch someone who speaks my language.

"Freelancers: Don't apply online. Connect with real decision-makers to land more deals."
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As a content marketer (or freelance writer), my ideal point of australia phone number library at a potential client company usually has one of these job titles:

Director of Content Marketing
Content Marketing Lead
Senior Content Marketing Manager
Director of Marketing
Blog Manager/Editor
VP of Content Marketing
You want to go for a manager-level point of contact. The type of person who will have a say in hiring contractors for your discipline.

If you’re a freelance designer, you’ll probably be looking to connect with a creative director. If you’re a freelance developer, your ideal point of contact will likely be a director of engineering.

Sometimes, if you can’t find a manager point of contact, making an initial (genuine) connection with someone who’s a staff writer—or designer, engineer—can lead to an introduction up the chain to their manager if you’re able to provide a significant amount of value in your cold email outreach.

What’s important is that you skip the application, and go for connecting directly with real people.

Using LinkedIn to find your ideal point of contact.

Open up a new tab and head over to LinkedIn.

In the main search bar, type in the title of the position you want to connect with—choose to display results for people with that job title or skill.