You can use this methodology not only for the instagram database delivery of periodic newsletters, but also for transactional or triggered actions. Use it for example for cart abandonment or for purchase suggestions based on previous actions.
While a significant portion of marketers are already using simple mobile-friendly design techniques – such as using a single column for content, increasing the font size and spacing elements more widely, more sophisticated responsive design techniques – such as dynamic positioning depending on the reading device in use – are chosen only by a minority of marketers.
However, the spread of web apps in the most popular sending platforms is a recent phenomenon. Thanks to these tools that make the creation of mobile-ready layouts a simple and fast operation, more and more brands are turning their layouts towards mobile. An aspect certainly appreciated by the growing number of users who interact unfavorably with desktop-centric layouts.
Help also comes from Google, which has announced that it will introduce support for media queries in Gmail products in 2025.
subjectlines
We know the importance of the subject line: even with emails still closed, it allows you to convey a call to action. Using hashtags in your subjects allows you to use extreme synthesis to outline the key content of the message, and also predisposes the reader to a social approach.