Customer's emotional state

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Touching your customer’s emotions makes all the difference, even in B2B. But how?

Present the benefit of the benefit.

For example, Guru offers a complete platform for management and sales.

The benefit? Optimized processes b2b email list greater operational efficiency. The benefit of the benefit? More time for the entrepreneur to enjoy as he or she wishes: resting, spending time with family or socializing.

Argument
Does your product or service really deliver what it promises?

If you advertise the best platform for online courses, does it deliver on that promise?

The argument is concrete proof of your proposal.

Therefore, the quality of the solution must be unquestionable to win over and retain customers.