How to use them? How do they work and what do they offer in practice? The main assumption of product criteria is the ability to easily manage communication and personalize messages to users based on a previously loaded database containing product, offer and contract data.
This functionality allows you to create more targeted and personalized – and therefore effective – marketing campaigns that encourage user interaction.
Product criteria will be particularly useful in:
companies offering renewable services, e.g. media, water, gas contracts,
companies offering subscription services, e.g. telecommunications, Interne chinese overseas australia database t, cable TV,
companies offering SaaS software in various packages.
Let's use a specific case study to see how product criteria can be used to generate dynamic content that responds to customer needs in real time.
The product criteria were used by a client from the Media & Entertainment industry, interested in, among other things, cross- and up-selling of their subscription packages.