What are the types of mental triggers?

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Below are the main metal triggers that can be used to inspire and convince the audience to take the actions they are expected to take.

Scarcity mental trigger

Consumers tend to value a product or service more when they are faced with a limited supply and, often out of fear of running out of the desired item, they end up making immediate decisions.

Scarcity mental triggers are more tunisia mobile database to the sense of quantity, not time, and serve precisely to stimulate this feeling of loss in people. In other words, to awaken in them that feeling that, if they do not take advantage of that unique and advantageous opportunity, they will regret it later.

The rarer, more exclusive and harder to obtain the service or product, the more valuable it will be to the public. Therefore, customers tend to make decisions faster for fear of being disappointed by missing out on the opportunity.

Some examples of scarcity triggers are: “few vacancies left”, “last units”, “few items left in stock” and many others.

Urgency mental trigger

It is common to confuse the urgency trigger with the scarcity trigger because it also triggers the feeling of: “I can’t miss this opportunity”. However, urgency is related to the time the consumer has to make a decision. An example of this are those timers that appear on some pages indicating the time period people have to take advantage of what is being offered.

In addition to the timer, phrases such as “30% discount for 24 hours”, “only until tomorrow”, “conditions available only until today” and others along the same lines are often used in the urgency trigger.

These stimuli also make customers make immediate decisions, so as not to miss the promotion deadline and take advantage of the great opportunity.

Exclusivity mental trigger

The exclusivity trigger is used to make people feel special when something exclusive is offered to them.

An example of this is when customers who have subscribed to a newsletter receive first-hand news about new content or even a special discount only for those who are part of that list of leads.

Or when a bank offers special travel conditions for those who have a certain credit card.

These stimuli and incentives make people feel benefited and part of an exclusive group.

Social proof mental trigger

The mental trigger of social proof shows that people make certain decisions based on the opinions of others. This is because human behavior is influenced by the opinions of others before taking any action.

This is very evident when, for example, making an online purchase and, before completing the purchase, trying to analyze what other users are saying about that product and what the level of positive reviews about it are.

In this way, the social proof mental trigger uses positive experiences and reviews to convince new consumers with evidence.

Therefore, it is very important to provide space for customer testimonials and success stories on the website. When people see that other users have had success purchasing one of the products or services, they tend to trust the brand more and believe that it is really good.