Facebook remains the world's largest social media platform, but in light of recent scandals, the giant has made some changes in direction. As the company refocuses on meaningful user interactions, what do the numbers reveal?
1. Facebook.com has just fallen to third place among the world's most visited websites.
According to Alexa and SimilarWeb, YouTube has just stolen the second spot in the ranking of the most popular websites in the world from Facebook (after Google, of course.)
That said, a decline in traffic to Facebook's website isn't all that surprising, colombia phone number data given the general propensity for mobility, and mobile apps in particular. Facebook nevertheless remains the most popular search term in the world.
2. Facebook Messenger is the most downloaded mobile app
And Facebook's main app ranks second. Mobile dominance is forcing marketers to prioritize mobile content.
(For your information, WhatsApp ranks third and Instagram fifth.)
3. Facebook's revenue per user has doubled in 3 years
Facebook's emphasis on building meaningful relationships encourages users to interact more, which, in turn, drives monetization of the platform.
What does that translate to in dollars? Facebook generated $13.2 billion in revenue in the first quarter of 2018, a 42% year-over-year increase.
Facebook stats
4. Facebook removed 583 million fake accounts in the first three months of 2018
Accountability is a priority for the platform. Marketers should be aware of the new transparency standards, including the fact that all ads displayed on a page are now easily visible to users.
Eliminating scams, spam, and fakes leaves more room for authentic and relevant brands.
General statistics on Facebook
-
sakibkhan22197
- Posts: 378
- Joined: Sun Dec 22, 2024 5:04 am