Working with micro influencers step by step
Posted: Sat Apr 19, 2025 8:28 am
Are you considering collaborating with a micro influencer? Then it's best to proceed with a targeted approach, planning, and taking a step-by-step approach. Here are the key points on the path to successful collaboration with micro influencers:
1. Adapt your marketing strategy
No marketing without a strategy! If you want to get into influencer marketing, you first need to revise your online marketing strategy . Questions like these can help you:
What goal do we want to achieve with an influencer marketing campaign? Possible goals include increased sales for a new or existing product or greater brand awareness for the brand or company, especially among the target audience.
What characteristics should the micro influencer have to fit our company/brand?
How can we integrate influencer marketing with other channels and media?
How much budget is available?
How high should the ROI (return on investment) be?
How much time do we plan for? Both the working hours of our own social media managers and the duration of a social media campaign ?
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2. Find suitable micro influencers
Either you search yourself or commission an agency to do the search.
3. Write to candidates
Once you've identified one or more micro-influencers, you have two options: You can either contact them directly and ask if they're interested in a collaboration. Or you can take a slower, more indirect approach: First, build an morocco phone number data online relationship with them, for example, by liking and commenting on their posts. Some agencies recommend this approach because it's less of a "busy approach" and the influencer will have already heard of you and, ideally, interacted with you before you suggest a collaboration.
4. Brief micro influencers
Once you've piqued their interest, you should provide the influencer with key information about the planned campaign. They can then decide whether to enter into a collaboration with you.
5. Conclude a cooperation agreement
This step is particularly important: Include in writing what the collaboration entails and what you, as well as the micro-influencer, expect. Of course, the type and amount of payment, the products to be promoted (if applicable), the planned content, and the timeframe for the collaboration must also be specified.
6. Start collaboration
Have you come to an agreement? Great—then we can get started! Important: Pay attention to the advertising labeling! ( Recommended reading : Labeling ads on Instagram )
7. Measure performance
You should measure performance during the ongoing campaign and especially after its conclusion. This is the only way to determine whether the micro-influencer collaboration can achieve the previously set goals.
1. Adapt your marketing strategy
No marketing without a strategy! If you want to get into influencer marketing, you first need to revise your online marketing strategy . Questions like these can help you:
What goal do we want to achieve with an influencer marketing campaign? Possible goals include increased sales for a new or existing product or greater brand awareness for the brand or company, especially among the target audience.
What characteristics should the micro influencer have to fit our company/brand?
How can we integrate influencer marketing with other channels and media?
How much budget is available?
How high should the ROI (return on investment) be?
How much time do we plan for? Both the working hours of our own social media managers and the duration of a social media campaign ?
Digital Content Creator Header Image 1 1024x492 1
Our recommendation
Digital Content Creator
Digital training with certificate and badge. ✓ 100% free with a training voucher. ✓ Content: Content strategy development, social media planning tools, graphic design with Canva, AI & ChatGPT, video production for TikTok, Instagram Stories and Reels, content controlling, and much more!
to the online course
2. Find suitable micro influencers
Either you search yourself or commission an agency to do the search.
3. Write to candidates
Once you've identified one or more micro-influencers, you have two options: You can either contact them directly and ask if they're interested in a collaboration. Or you can take a slower, more indirect approach: First, build an morocco phone number data online relationship with them, for example, by liking and commenting on their posts. Some agencies recommend this approach because it's less of a "busy approach" and the influencer will have already heard of you and, ideally, interacted with you before you suggest a collaboration.
4. Brief micro influencers
Once you've piqued their interest, you should provide the influencer with key information about the planned campaign. They can then decide whether to enter into a collaboration with you.
5. Conclude a cooperation agreement
This step is particularly important: Include in writing what the collaboration entails and what you, as well as the micro-influencer, expect. Of course, the type and amount of payment, the products to be promoted (if applicable), the planned content, and the timeframe for the collaboration must also be specified.
6. Start collaboration
Have you come to an agreement? Great—then we can get started! Important: Pay attention to the advertising labeling! ( Recommended reading : Labeling ads on Instagram )
7. Measure performance
You should measure performance during the ongoing campaign and especially after its conclusion. This is the only way to determine whether the micro-influencer collaboration can achieve the previously set goals.