Featured snippets garner a whopping 42% of all clicks.
A featured snippet is a feature in Google's SERP that aims to directly answer a user's query, as in this case:
Answer box example on google
So, how do you optimize your content for a featured snippet? AIOSEO can help you, as the plugin offers built-in support for Schema.org markup.
Schema.org is a vocabulary of structured data that search engines like Google use to understand the meaning and context of content.
By adding schema markup using AIOSEO , you can increase the chances of your website content appearing as a featured snippet, thus increasing clicks and website visitors.
For a deeper dive into this SEO tactic, check out our complete guide on how to get a Google featured snippet for your WordPress website .
Other SEO Ranking Factors and CTR Statistics
It takes about 5 months for new content to start ranking on the first page of Google.
Moving up even one position in search results can increase your CTR by 2.8%.
In addition to keywords, 53% of SEO experts believe that creating high-quality content is the most effective finland telemarketing data way to improve rankings. Addressing user questions (38%) and embedding images (33%) are next.
Optimizing your pages for long-tail keywords can improve your search rankings by an average of 11 positions, compared to just 5 positions for broader keywords.
Targeting longer, more specific keywords (10-15 words) can drive 1.76 times more clicks than single-word terms.
Including a relevant keyword in your permalinks can increase your CTR by up to 45%.
30% of people click on featured snippets because they find the text displayed useful.
24% of searchers avoid clicking on featured snippets because they mistake them for advertising.
The “People Also Ask” boxes below search results only get about 6% of clicks.
What Makes Good SEO Content? Statistics and Trends
Here we will explore some interesting statistics and trends that can guide your content creation strategy and increase your website’s presence in organic search.