Case studies: successful political marketing campaigns

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Bernie Sanders : By spreading personalized fundraising messages, complemented by a series of videos in which he explained each of his proposals, Sanders managed to increase his voter turnout from 3% to 43%, raising $218 million in the process. We can see, then, that investing in content was extremely profitable, and that, even if he didn't win the election, Bernie Sanders's digital political marketing campaign will be remembered for years to come.
Barack Obama : Of all his political campaigns, the list of mobile number database memorable is undoubtedly the one in which Obama went from being a mere civil servant to the world's spotlight and two consecutive terms in the White House. He created his renowned website YouObama, ran a massive SMS campaign, and fully exploited the capabilities of both Facebook and Twitter to gain exposure.
Iván Duque : While Duque didn't differ much from his competitors in terms of political marketing strategies, what helped him achieve victory was the type of language he chose. Aiming for humility and colloquialism, he was assertive and accurate; he never directly attacked his opponents and, instead, was proactive in his campaign. We see, then, the importance of using the right words, those that reflect the candidate's values.