Netflix didn't replace Blockbuster

[bitheerani90]

because they had a better logo. Netflix's logo sucks, it's just red letters. It took off because it provided a much better product. More convenient, more engaging, cheaper, higher quality, the list goes on.

The same is true on a smaller scale. I ran my own poland mobile database for 7 years and it failed every year. I had hundreds of websites and at least 5 or 6 brand names for them. It didn’t matter. The agency failed because it offered a shitty product. I built websites for people. Big business. The same thing happened to 1,000 other agencies in my city. It wasn’t until I rethought the agency model from the ground up and came up with the idea of ​​unlimited support. Suddenly I had a better product. It was interesting, safe as in, no one else was doing it. It became interesting, simple and scalable and it took off. In retrospect, the name meant nothing, the logo meant nothing, the design meant nothing. It grew because it was a great product and the clients loved it.

You can go back as far as you want in history and all successful businesses have this one thing in common. However, now we have all the technology in the world and no one wants to use it to figure out how to create a great product. They just want more likes on their Instagram post.

No business has ever failed to take off because they used Quickbooks instead of Xero, or because they chose the wrong free CRM, or because they chose logo A instead of logo B. The reason your business isn’t taking off is because your product isn’t good enough. Period.

It's not interesting enough, or it's not cheap enough (yes, this obsession with raising prices is a big trap), it's not different enough, it's not useful enough, it doesn't solve a big enough problem for enough people (niching down is another big mistake), it's not good enough.