There are new channels and categories waiting to be explored

[bitheerani90]

According to Meio & Mensagem magazine, Snapchat 's advertising revenue reached US$462 million in the first quarter of 2020 – an increase of 44% estonia mobile database to the same period last year. In other words, it's an unconventional medium that has become effective amid global shutdowns, which your agency and clients can use.

Speaking of new product categories that are growing a lot due to the current situation, we have perfumes, cosmetics and hygiene. The expected increase in consumption of home office items, for example, was expected. But according to a study by Kantar , there is no real threat to this sector: on the contrary, personal hygiene products and similar products are essential, at this time, for promoting self-esteem, well-being, and physical and emotional health. And if you have clients in these areas, it is time to show off all your know-how.

As you can see, now is the time to diversify. There are new consumers and new opportunities waiting for those who have the best strategies and solutions to generate concrete results and overcome not only the competition, but also the crisis.