6. Communicate and live the purpose daily
Posted: Mon Apr 21, 2025 6:25 am
– The purpose must be present in all company communications: website, social media, training and marketing campaigns .
– Leadership must set an example and russia mobile database purpose into its decisions and speeches.
– Purpose cannot be just a slogan. It must guide decisions, policies and daily practices, as Clayton Christensen argues.
7. Measure and adjust
– Jeffrey Pfeffer suggests that purpose should be constantly revised to ensure it remains relevant and authentic.
Far from being just a trend, organizational purpose is a strategic differentiator that strengthens the brand, impacts its points of contact and ensures sustainable growth.
– Leadership must set an example and russia mobile database purpose into its decisions and speeches.
– Purpose cannot be just a slogan. It must guide decisions, policies and daily practices, as Clayton Christensen argues.
7. Measure and adjust
– Jeffrey Pfeffer suggests that purpose should be constantly revised to ensure it remains relevant and authentic.
Far from being just a trend, organizational purpose is a strategic differentiator that strengthens the brand, impacts its points of contact and ensures sustainable growth.