To successfully carry out the process of building

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Models or prototypes
There are different psychological patterns that have given rise to diverse personalities, which are classified into models or prototypes. These determine how people process sensations, images, and perceptions.

Given the importance of these models, marketing has found the best way to use them as the ideal medium to coherently convey a brand's values. It's thanks to these archetypes that you can establish a strong emotional connection turkey mobile database your target audience, who are then unconsciously influenced.

brand personality , you can use the following models:

Creators
They seek to leave their mark by creating something of lasting value, shaping a vision, and fostering innovation. They are inspired to create and always stay ahead of others.

A creative brand likes to try new things and represents a tool for its customers to express their creativity and imagination. For example, Lego and Apple are brands that fit this personality type.

Heroines
Brands that fit this personality profile are those that strive to demonstrate courage through difficult actions, allowing them to convey honor, effort, victory, and a winning spirit.

Those of this model aim to appeal to an audience seeking self-improvement or a solution to a social problem. They also convey a sense of triumph, as is the case with Red Bull and Nike.

Rebels
They are revolutionary brands that challenge society, break the mold, are pioneers, and demolish what doesn't work. They identify with consumers who seek irreverent or extravagant products.

They are radical and independent, often positioning themselves as an alternative to mainstream trends. For example, Harley-Davidson or Diesel.

Lovers
They are intended to inspire people to find love or promote beauty.

Brands that embrace this personality are passionate and attract a lot of attention, placing great emphasis on the aesthetics of their products, as reflected by the people at Victoria's Secret.

Currents
These are the ones who just want to belong and fit in. This includes all those who seek to belong to a homey culture and offer products for everyday life; their main objective is to establish a connection through empathy. Example? Dove .

Explorers
These are brands geared toward venturing into new things. They yearn for freedom, to discover the world, and to experience a more authentic life. They dare to take risks and are curious, geared toward attracting nonconformist consumers who want to try something new and different. Jeep is a clear example.

These are just a few of the personality archetypes, defined by vast experts in psychology and human behavior; but these six have been leveraged to great effect by marketing in brands that are in the midst of development and growth.