Defining a 2022 Marketing Budget that Works?
Posted: Mon Apr 21, 2025 7:07 am
Nine out of ten marketers expect to increase their marketing budget in 2022 and invest in customer experience! But in the wake of Covid, what are the new areas in which to invest? How do you define and segment your budget? And how can you invest wisely to ensure an optimal return on marketing investment?
The end of the year often rhymes with budget tails and planning the marketing budget for the following year... and right now, many of you (marketing & sales managers) are asking us: What should I include in my 2022 tunisia mobile database budget? What should I invest in? And even... can we have an offer to get an idea of the marketing budget to include based on our strategy?
That's great, but since I can't yet read the future in crystal balls, in this article, I'm going to explain exactly how at Stratenet we plan our clients' marketing budgets for the next 12 months in order to generate maximum return on marketing & sales investment. Because if you haven't understood yet, the Marketing budget is the lifeblood of the matter: every euro spent on Marketing must absolutely generate Business results for the company, i.e. more customers or turnover.
In this article:
What will your 2022 marketing budget depend on?
The 3 simple steps to define your 2022 Marketing budget
Which channel should you invest in in 2022?
2022: Invest your marketing budget in CRM and customer experience!
But before we begin, a quick question:
marketing-budget-distribution
HubSpot surveyed over 1,500 marketers in France and the EMEA (Europe, Middle East & Africa) region to determine their budget breakdown. It's easy to see that for the majority of marketers in Europe, their budget falls into four roughly equivalent categories in terms of percentage.
Technology: What software, SaaS, CRM, Tech-Stach do you use? Will you use it?
Human: Training budget / teams / recruitment, etc.
Paid Ads: Budget Adwords / Social Ads / Sponsoring, ...
Content: Website, Blog Posts, Commercial Content, ...
The end of the year often rhymes with budget tails and planning the marketing budget for the following year... and right now, many of you (marketing & sales managers) are asking us: What should I include in my 2022 tunisia mobile database budget? What should I invest in? And even... can we have an offer to get an idea of the marketing budget to include based on our strategy?
That's great, but since I can't yet read the future in crystal balls, in this article, I'm going to explain exactly how at Stratenet we plan our clients' marketing budgets for the next 12 months in order to generate maximum return on marketing & sales investment. Because if you haven't understood yet, the Marketing budget is the lifeblood of the matter: every euro spent on Marketing must absolutely generate Business results for the company, i.e. more customers or turnover.
In this article:
What will your 2022 marketing budget depend on?
The 3 simple steps to define your 2022 Marketing budget
Which channel should you invest in in 2022?
2022: Invest your marketing budget in CRM and customer experience!
But before we begin, a quick question:
marketing-budget-distribution
HubSpot surveyed over 1,500 marketers in France and the EMEA (Europe, Middle East & Africa) region to determine their budget breakdown. It's easy to see that for the majority of marketers in Europe, their budget falls into four roughly equivalent categories in terms of percentage.
Technology: What software, SaaS, CRM, Tech-Stach do you use? Will you use it?
Human: Training budget / teams / recruitment, etc.
Paid Ads: Budget Adwords / Social Ads / Sponsoring, ...
Content: Website, Blog Posts, Commercial Content, ...