Reviewing objectives and service level agreements
Posted: Mon Apr 21, 2025 7:14 am
When you're just beginning to align your marketing and sales teams, some of these fundamentals will be based on guesswork. This is completely normal, as you often don't have sufficient data and figures to begin with.
Your goals, service level agreements, internal communications programs, and buyer personas may need to be updated as you see their effectiveness. You should review them at least once a year.
will organically integrate into the annual planning that is done in preparation for each new year and the launch of corresponding revenue targets. Reviewing your buyer personas and ideal customer profiles all at once can be overwhelming, so it may be more sensible to review a few of them each quarter.
Ideally, simply putting these alignment thailand mobile database in place will create better feedback and collaboration loops—but you can't rely on this entirely. Find a way to require a minimum level of collaboration between your teams, such as monthly and quarterly joint team meetings.
In conclusion
Marketing and sales alignment isn't a new concept. It's a goal that most companies are now striving to achieve, because when your marketing and sales teams are aligned, the efforts of both teams are amplified.
If you don't work on aligning your teams, you will give your competitors an advantage over you!
Download our Revenue Operations Ebook now to learn how to align your Marketing & Sales teams.
Your goals, service level agreements, internal communications programs, and buyer personas may need to be updated as you see their effectiveness. You should review them at least once a year.
will organically integrate into the annual planning that is done in preparation for each new year and the launch of corresponding revenue targets. Reviewing your buyer personas and ideal customer profiles all at once can be overwhelming, so it may be more sensible to review a few of them each quarter.
Ideally, simply putting these alignment thailand mobile database in place will create better feedback and collaboration loops—but you can't rely on this entirely. Find a way to require a minimum level of collaboration between your teams, such as monthly and quarterly joint team meetings.
In conclusion
Marketing and sales alignment isn't a new concept. It's a goal that most companies are now striving to achieve, because when your marketing and sales teams are aligned, the efforts of both teams are amplified.
If you don't work on aligning your teams, you will give your competitors an advantage over you!
Download our Revenue Operations Ebook now to learn how to align your Marketing & Sales teams.