The Marketing Behind the Barbie Movie

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But what has really drawn a lot of attention is the marketing work carried out to promote the film, with a star-studded cast.

The strategies outlined by the production's uk mobile database team go beyond simple internet advertising, television commercials and actress Margot Robbie parading recreations of iconic Barbie looks at premieres.

Early on, many fans were invited to participate in the Barbie event when a photo of a completely pink billboard went viral. The billboard only had the release date of the film in the lower right corner, along with Barbie's visual identity, showing that the characteristic color and font used alone are a reference to the iconic brand. This reinforces the great branding
power displayed by Mattel, the manufacturer that owns the rights to the doll. Only brands that have characteristic details, such as well-defined colors and fonts, can afford to use strategies like this and gain immediate public recognition.