As soon as you decide to advertise your product or service, the agency or the Meta system itself immediately asks you how much budget you have for Facebook/Instagram ads. Why? Because you are entering an auction where your ad is displayed with other ads trying to reach the same audience. For your ad to be competitive, you need to send it into that fierce battle with enough budget so that it can survive for at least 7 days.
Why at least 7 days?
Because this is the optimal time for the Meta algorithm to learn iran phone number data how to better allocate its budget, all with the aim of showing your ad to people who are likely to take action.
Meta has released an advertising guide for small businesses, highlighting the key elements for ad success and budget recommendations for each campaign. Let's take a look at the most important ones:
Budget and duration affect ad success
During the duration of your ad campaign, Meta will place your ad in an ad arena where you and others will try to reach the same audience. If you give your ad a bigger chance, which means enough budget and enough time to run, it becomes more competitive. In other words, the Meta system shows it to more people and learns which of them will do what you want – engagement, click, conversion…
Refine your budget
When choosing a budget, you can set an average daily budget or a single fixed budget for the entire campaign . And of course, the ad should run for at least seven days, so that the Meta system has time to learn from its behavior.
Daily budget : This is the average amount you're willing to spend on an ad set or campaign each day. Meta can spend up to 25% more than your daily budget if it determines there's a better ad opportunity.
Ongoing budget : This is the amount you are willing to spend throughout the duration of your ad set or campaign. Your daily spend may vary, but the total amount will remain within your budget. This is why FB campaign experts recommend this type of ad budget setting.
Choose your budget strategy
When setting a budget, you can set a campaign-level budget or individual budgets for ad groups (ad sets) that share the same targeting strategy.
Benefits of campaign-level budgeting
Set a single budget that is distributed and optimized in real-time across all ad sets. This option, known as campaign budget optimization, helps you get the most results possible at the lowest cost.