The campaigns for the commemorative date are displayed on the facades of physical stores, but what really seems to stand out is e-commerce.
Commercial appeals involving March 15th are austria mobile database up on social media, with impactful actions that have shown significant results for the sector.
Indeed, the Consumer Day and digital commerce combination was very successful, given the potential of the numbers recorded last year.
A report by AlliN showed that in 2022, e-commerce stores had a turnover of R$7.2 billion in the first half of March, that is, they had an 8% growth compared to the previous year.
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But anyone who thinks that consumers will go out and buy things like that, left, right and center, just because of the euphoria of the date is mistaken.
Another survey (in-app), this time conducted by Shopee, to understand people's purchasing intentions on Consumer Day, showed that most of them (75%) only intend to buy something after comparing prices. This applies to different apps and the internet.
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