3. Cost per lead
Posted: Mon Apr 21, 2025 9:14 am
Not all potential customers who enter the sales funnel will become real customers. However, it is crucial to invest in nurturing this process to increase the chances of sales conversion.
If you want to understand the cost per lead, the first thing to do is divide the total investment of your marketing campaign by the total number of norway mobile database generated. This way, you can understand the positive and negative aspects of your actions and optimize your future investments.
4. Page view
Access to your website or blog, for example, shows whether your SEO (Search Engine Optimization) strategies are efficient and ensuring good positioning of your pages in search engines, such as Google.
Using page view metrics allows you to find out how many times each user has accessed your website, check the effectiveness of your SEO efforts and interactions with your brand. This number can be obtained based on the access reports of the digital platforms themselves.
5. Customer Acquisition Cost (CAC)
Being aware of the Customer Acquisition Cost (CAC) has a positive impact on the company's financial health. All costs incurred in attracting customers should be considered in this calculation, including investments in social media , campaign expenses, and salaries for sales and marketing teams.
All these values are added together and the result obtained must be divided by the number of customers acquired during this period. This way, you can analyze whether you should increase or decrease expenses to expand your customer base.
6. Bounce rate
One of the main goals of digital marketing is to ensure that the user spends as much time as possible on your website, as this increases the chances of them viewing more products and making a purchase decision.
Bounce rate refers to the number of potential customers who view your page but leave without taking any action . This calculation can be done by dividing the percentage of unique sessions by the other sessions performed on the page. If the bounce rate is high on a specific page, it is a warning sign that you need to identify and avoid the factor that is driving users away.
If you want to understand the cost per lead, the first thing to do is divide the total investment of your marketing campaign by the total number of norway mobile database generated. This way, you can understand the positive and negative aspects of your actions and optimize your future investments.
4. Page view
Access to your website or blog, for example, shows whether your SEO (Search Engine Optimization) strategies are efficient and ensuring good positioning of your pages in search engines, such as Google.
Using page view metrics allows you to find out how many times each user has accessed your website, check the effectiveness of your SEO efforts and interactions with your brand. This number can be obtained based on the access reports of the digital platforms themselves.
5. Customer Acquisition Cost (CAC)
Being aware of the Customer Acquisition Cost (CAC) has a positive impact on the company's financial health. All costs incurred in attracting customers should be considered in this calculation, including investments in social media , campaign expenses, and salaries for sales and marketing teams.
All these values are added together and the result obtained must be divided by the number of customers acquired during this period. This way, you can analyze whether you should increase or decrease expenses to expand your customer base.
6. Bounce rate
One of the main goals of digital marketing is to ensure that the user spends as much time as possible on your website, as this increases the chances of them viewing more products and making a purchase decision.
Bounce rate refers to the number of potential customers who view your page but leave without taking any action . This calculation can be done by dividing the percentage of unique sessions by the other sessions performed on the page. If the bounce rate is high on a specific page, it is a warning sign that you need to identify and avoid the factor that is driving users away.