Why is Google giving more importance to this type of search?

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It's no secret that smartphone penetration is growing every year due to technological development. Consequently, smartphone searches are much higher, even more so than those on desktop computers.



At least 11 percent of zero-click northeast mobile number database are conducted on mobile devices, and 9.5 percent are conducted on PCs.



Furthermore, the arrival of Artificial Intelligence (AI) will make users' lives much simpler and dramatically increase voice searches on devices like the Apple HomePod and Google Home.





The pros and cons of zero-click searches


Google always seeks benefits for users, but this phenomenon of zero-click searches is significantly detrimental to the number of visitors a page can receive. After obtaining the necessary information, users don't need to return to the website. It's estimated that at least 62 out of every 100 searches don't click on any links, and only 38 click on any of the results.





Rich snippets can help you


Remember that rich snippets are Google's standard results, to which additional information from the page's HTML data is added, such as photos, user ratings, etc.



The important thing is that our page stands out among the first results that Google returns to us in the SERPs with valuable content, with a well-implemented SEO strategy to increase the chances of obtaining the rich snippet at the top.