How to provide an exceptional experience to consumers? Content at the heart of the customer experience
Posted: Mon Apr 21, 2025 10:34 am
Capturing a consumer's attention costs less than renting it with advertising. However, it requires providing them with something they love: CONTENT.
Today, the vast majority of your philippines mobile database consult various sources of information before deciding to purchase your products or services. These sources include websites, blogs, social media, forums, videos, infographics, presentations, and more. While consumers have become info-holics, content remains one of the most powerful lead generators for businesses.
“Your success lies in your ability to deliver the right content, to the right person, in the right place, and at the right time.”
Inbound Marketing naturally attracts your ideal customers to your business by offering them relevant content, adapted to each stage of their purchasing journey so that they make the right choices: your business, your products, your services.
But why is this even more important in the construction industry?
The construction sector has one thing that sets it apart from other sectors: the purchasing cycle is long, and people rarely buy a house on impulse... So, it's even more important to educate the customer until they reach the purchasing maturity stage.
Apart from trade fairs like Batibouw, which represent a significant share of sales for many companies, Internet users compare in advance on the web.
He looks for himself regularly, sometimes for months or even years, then compares and decides.
Advertising, therefore, may not be the most effective way to deliver a good consumer experience because it doesn't nurture your prospects to the point of purchase.
Today, the vast majority of your philippines mobile database consult various sources of information before deciding to purchase your products or services. These sources include websites, blogs, social media, forums, videos, infographics, presentations, and more. While consumers have become info-holics, content remains one of the most powerful lead generators for businesses.
“Your success lies in your ability to deliver the right content, to the right person, in the right place, and at the right time.”
Inbound Marketing naturally attracts your ideal customers to your business by offering them relevant content, adapted to each stage of their purchasing journey so that they make the right choices: your business, your products, your services.
But why is this even more important in the construction industry?
The construction sector has one thing that sets it apart from other sectors: the purchasing cycle is long, and people rarely buy a house on impulse... So, it's even more important to educate the customer until they reach the purchasing maturity stage.
Apart from trade fairs like Batibouw, which represent a significant share of sales for many companies, Internet users compare in advance on the web.
He looks for himself regularly, sometimes for months or even years, then compares and decides.
Advertising, therefore, may not be the most effective way to deliver a good consumer experience because it doesn't nurture your prospects to the point of purchase.