What is the difference between ICP and persona?

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Defining your company's ICP is a step that comes before defining the persona. Basically, the ICP is the list of characteristics that will support the formulation of the fictional character that will become your business's persona.

The ideal customer is usually a complement to the hungary mobile database audience, going beyond demographic data. It helps the sales team more in its work by containing information about the buyer's decision-making process. The persona is the illustration of the ICP in the form of a person or customer, created to facilitate the work of the marketing team.

What are the benefits of this strategy?
The most obvious benefit of knowing your business’s ICP is optimizing your actions. You spend less by focusing on a specific group and have a greater chance of converting into sales. Over time, your initial investment will decrease, as this strategy tends to build customer loyalty due to the actions focused on their pain points.

Since this is an action based on research and multiple data about a realistic segment of your target audience, the company has more guarantees that it is on the right path. Understanding what ICP is helps to promote personalized actions that greatly please potential customers, converting them into repeat and satisfied buyers.

There are several tactics for acting with the ICP , depending on the segment in which it operates.