lead generation – measures for the website

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Imagine a major football derby is taking place. Tickets are being sold, the pitch is being trimmed, the goals are being set up, and the stands are selling stadium sausages and beer. Everything is perfectly prepared. The players run out, kickoff – and then: silence. No cheers or chants. There are no spectators in the stands. Unbelievable. What exactly happened? Perhaps you know exactly this effect from your website. You've launched a perfect website, your products are perfectly presented, but no customers have contacted you? You haven't been able to generate any qualified leads yet? Let's get to the bottom of this! In the following article, I'll show you which lead nigeria phone number data generation measures you can use on your website to reach more new customers.

Download: Lead Generation Worksheet
Top of the Funnel


Acquiring new customers and securing orders is important for every entrepreneur. However, especially in the B2B sector, this often proves more difficult than expected. The basic principle of lead generation is quite simple: You offer your prospect a content offer, or as it's also called, a lead magnet. This could be a webinar or an invitation to an event, and in return you receive their email address. It's a simple exchange. This is how the interested customer becomes a lead. The sales funnel is in motion.


Preparation


But first, you should ask yourself: "Who do I actually want to acquire as a customer?" Who is my buyer persona? Only then can you provide the right content for your specific customer on your website. In the B2B sector, it's especially important to offer high-quality content, because only with factual content and sound expertise can you convince stakeholders. And only then will prospects be willing to provide their email address. So, tailor your content to your buyer persona and their various stages in the customer journey.