Use neon sparingly to highlight certain aspects
Posted: Tue Apr 22, 2025 6:35 am
Dark mode has taken the digital marketing world by storm. Did you know that nearly 82% of people use dark mode on their phones? Surprisingly, nearly 65% of people expect websites to have a dark mode.
It's only natural that users would demand emails that conform to the dark mode of their email app or web browser. It saves battery life, is more aesthetically pleasing, and is less tiring on the eyes. Adopt this email marketing trend this year.
The following email from Litmus shows the same email, but in light and dark mode.
email design trends
7. Another trend in email design: Neon color
Brighter emails with neon colors are vietnam mobile database a comeback! They add that upbeat, cheerful feel to emails and newsletters, and while others play it safe with basic color palettes, you can stand out as a fun, youthful brand with neons. However, too much neon can become overwhelming, so balance is key. So, remember these basic rules for graphic design that rocks:
Neon colors stand out more on dark backgrounds
Better to avoid neon backgrounds!
email design trends
8. Don't forget gradients with pastels
While neon-colored emails work wonders, so do pastel-colored emails. If you're unsure which color palette to use, consider your brand's identity and personality.
Associated with calm, gentleness, and tranquility, these colors are an excellent choice for backgrounds. You can also use pastel shades when communicating negative/upsetting news, such as cancellations or account closures. This can help calm the reader's reaction to the bad news.
It's only natural that users would demand emails that conform to the dark mode of their email app or web browser. It saves battery life, is more aesthetically pleasing, and is less tiring on the eyes. Adopt this email marketing trend this year.
The following email from Litmus shows the same email, but in light and dark mode.
email design trends
7. Another trend in email design: Neon color
Brighter emails with neon colors are vietnam mobile database a comeback! They add that upbeat, cheerful feel to emails and newsletters, and while others play it safe with basic color palettes, you can stand out as a fun, youthful brand with neons. However, too much neon can become overwhelming, so balance is key. So, remember these basic rules for graphic design that rocks:
Neon colors stand out more on dark backgrounds
Better to avoid neon backgrounds!
email design trends
8. Don't forget gradients with pastels
While neon-colored emails work wonders, so do pastel-colored emails. If you're unsure which color palette to use, consider your brand's identity and personality.
Associated with calm, gentleness, and tranquility, these colors are an excellent choice for backgrounds. You can also use pastel shades when communicating negative/upsetting news, such as cancellations or account closures. This can help calm the reader's reaction to the bad news.