What Makes a Good Email Subject Line?
Posted: Wed May 21, 2025 6:00 am
The best email subject lines have one thing in common: They make the email irresistible to the target consumer. In other words, every email won’t work for every consumer.
You’re familiar with the conversion funnel, right?
Conversion funnel
At each point in the funnel, consumers new zealand telegram screening are looking for different types of content.
The top of the funnel, for instance, is wide open. It’s where prospects first become aware of their needs and — if you’re lucky — your brand. They’re looking for instructional information to help them better acquaint themselves with your offer.
If you send those folks a 20-percent discount, they probably won’t convert. They’re not ready.
You’re better off with a subject line that offers value through education.
That’s why the best email subject lines are tailored for a very specific audience.
You’re familiar with the conversion funnel, right?
Conversion funnel
At each point in the funnel, consumers new zealand telegram screening are looking for different types of content.
The top of the funnel, for instance, is wide open. It’s where prospects first become aware of their needs and — if you’re lucky — your brand. They’re looking for instructional information to help them better acquaint themselves with your offer.
If you send those folks a 20-percent discount, they probably won’t convert. They’re not ready.
You’re better off with a subject line that offers value through education.
That’s why the best email subject lines are tailored for a very specific audience.