How to Integrate Telemarketing Strategies with Sales Funnels
Posted: Wed May 21, 2025 6:01 am
You’ve probably heard about the department store pricing scandal. Consumers took screenshots of product pages on stores’ websites when the products were on sale and off. The prices were the same.
That’s manufactured urgency. People think they’re getting a hot deal, but they’re not.
Legitimate urgency and scarcity look like this:
Days Only: 20 percent off your next purchase
Only 5 Left: Get Them Before They’re Gone
Memorial Day Sale: Hundreds of Products at 10-50 percent off!
The catch? Each of these promises has to be true.
If you tell your email subscribers that you’re only discounting romania telegram screening your product for two days, that sale better end in 48 hours. Similarly, if you say you only have five products left, there better not be 100 stored in boxes in your bedroom closet.
Educate Your Audience
Education is marketing that flies under the radar.
Gary Vaynerchuk proved this with his Wine Library TV show, which lasted for years on YouTube. Instead of pimping wines from his online store, he tasted wines and gave his honest opinion.
Inform your audience - email subject line
He used honesty and information to get people to buy. They’d listen to his vlog, then visit his website and buy wines based on his recommendations.
That’s manufactured urgency. People think they’re getting a hot deal, but they’re not.
Legitimate urgency and scarcity look like this:
Days Only: 20 percent off your next purchase
Only 5 Left: Get Them Before They’re Gone
Memorial Day Sale: Hundreds of Products at 10-50 percent off!
The catch? Each of these promises has to be true.
If you tell your email subscribers that you’re only discounting romania telegram screening your product for two days, that sale better end in 48 hours. Similarly, if you say you only have five products left, there better not be 100 stored in boxes in your bedroom closet.
Educate Your Audience
Education is marketing that flies under the radar.
Gary Vaynerchuk proved this with his Wine Library TV show, which lasted for years on YouTube. Instead of pimping wines from his online store, he tasted wines and gave his honest opinion.
Inform your audience - email subject line
He used honesty and information to get people to buy. They’d listen to his vlog, then visit his website and buy wines based on his recommendations.