Implement Video Ads on YouTube to Engage a Wider Audience
Posted: Mon May 26, 2025 5:02 am
Video content continues to dominate digital consumption, making YouTube Ads a vital part of any Google Ads marketing strategy. With over 2 billion logged-in monthly users, YouTube offers unparalleled reach and engagement opportunities. Video ads can be skippable or non-skippable and appear before, during, or after video content. They are perfect for storytelling, brand awareness, product demonstrations, and customer testimonials. By targeting audiences based on interests, demographics, or past behavior, marketers can deliver personalized video messages that resonate. In 2025, the trend toward short, engaging video content is stronger than ever, so leveraging YouTube Ads allows businesses to connect with prospects on a highly visual, emotional level. Combining video ads with remarketing can also nurture leads and drive conversions effectively.
4. Use Call-Only Ads to Drive Phone Calls and Boost Local Sales
Call-Only Ads are specifically designed to encourage potential customers to call your business directly from the ad. This format is perfect for service-based industries like healthcare, home repair, or legal services, phone number data where phone conversations often lead to quicker conversions. In 2025, as consumers increasingly prefer direct, personalized communication, Call-Only Ads make it easier than ever to capture high-intent leads. The ads appear primarily on mobile devices, showing your business phone number and a clickable call button, making the customer journey seamless. Tracking call conversions through Google Ads enables you to measure the effectiveness of your campaigns. If your business thrives on direct phone contact, integrating Call-Only Ads into your Google Ads strategy is a must-try for accelerating sales and building trust.
5. Explore Discovery Ads for Broader Audience Engagement
Discovery Ads are a newer ad format that allows you to reach users across multiple Google properties, including YouTube Home feed, Gmail Promotions tab, and Google Discover feed. These visually rich ads appear in highly personalized, interest-based contexts, making them ideal for brand awareness and consideration. Discovery Ads use machine learning to deliver your message to users most likely to engage based on their browsing behavior and preferences. In 2025, these ads provide a unique opportunity to connect with audiences outside traditional search queries, helping brands tap into new customer segments. For businesses looking to expand their digital footprint and build awareness in a less competitive environment, Discovery Ads are a powerful addition to the Google Ads toolkit.
4. Use Call-Only Ads to Drive Phone Calls and Boost Local Sales
Call-Only Ads are specifically designed to encourage potential customers to call your business directly from the ad. This format is perfect for service-based industries like healthcare, home repair, or legal services, phone number data where phone conversations often lead to quicker conversions. In 2025, as consumers increasingly prefer direct, personalized communication, Call-Only Ads make it easier than ever to capture high-intent leads. The ads appear primarily on mobile devices, showing your business phone number and a clickable call button, making the customer journey seamless. Tracking call conversions through Google Ads enables you to measure the effectiveness of your campaigns. If your business thrives on direct phone contact, integrating Call-Only Ads into your Google Ads strategy is a must-try for accelerating sales and building trust.
5. Explore Discovery Ads for Broader Audience Engagement
Discovery Ads are a newer ad format that allows you to reach users across multiple Google properties, including YouTube Home feed, Gmail Promotions tab, and Google Discover feed. These visually rich ads appear in highly personalized, interest-based contexts, making them ideal for brand awareness and consideration. Discovery Ads use machine learning to deliver your message to users most likely to engage based on their browsing behavior and preferences. In 2025, these ads provide a unique opportunity to connect with audiences outside traditional search queries, helping brands tap into new customer segments. For businesses looking to expand their digital footprint and build awareness in a less competitive environment, Discovery Ads are a powerful addition to the Google Ads toolkit.