Constance
Published on
10/9/2019
•
5 min read
Marketing strategy: customer acquisition & knowledge
We are always moved to see the enthusiasm and joy of our customers when we contact them to announce that they have won a Golden Octopus. This sprawling hat tip that we award to those who use our tool with ingenuity, implement relevant actions or deploy inspiring strategies! What if we told you that you too could win one? Perhaps you jordan b2b leads lack inspiration? However, you could more easily achieve your marketing objectives with targeted actions. Here is a first round of e-commerce marketing strategy ideas based on customer acquisition and knowledge , which could be described as golden octopus material .
Like any good digital player, your goal is to develop your contact base . As many potential customers that you can then solicit in the hope of converting them. Implement relevant actions to acquire new contacts.
De-anonymize your site visitors using embedding mechanics
e-commerce marketing strategy acquisition le slip français
Thanks to SEO, SEA or even social ads, you have interesting traffic on your site. Yes, but… how do you exploit it? How do you know who these visitors are and what they are looking for? Set up operations on your site to bring your visitors out of anonymity and capitalize on their visit. For example, do like the Rouen Tourist Office which offers content downloads and collects interesting data. Even better, in order to systematically deepen this strategy, do not hesitate to deploy an action throughout the year to guarantee yourself continuous acquisition like the Slip Français and its Slip Loterie operation . Once acquired in the base, all these contacts will be all the easier to convert (and to retain)!
The king of acquisition e-commerce strategy
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